Becoming a Great Product Manager

As part of this article, I will explain the stuffs that you need to know, the tools that you shall use and the behaviour that you need to build. Feel free to recommend, criticise and contribute.

What is a Product Manager?

A product manager is someone who is responsible for the overall success of the product. A product can include the complete product (e.g. EngazeWell) or it can very well include one specific functionality (e.g. Timeline management in facebook) within a bigger product.

Thus, by definition, a product manager is someone who has a good understanding of Customer Experience, Technology and Business. Following diagram show where he is actually supposed to be:

screen-shot-2017-01-18-at-5-17-00-pm

Ideally he shall be damn good in one thing to carry the confidence of that into other areas as well. But most important thing is that you do need to be passionate about all three areas and to be able to connect with different stakeholders and make effective use of all the resources, tweak them when needed and ensure that the product is Valuable, Usable and Feasible.

How can I be a good Product Manager?

Share your knowledge!

Yes! You cannot be shy and hope to be a champ. Be willing to learn and share!

What people expect from you?

Responsibilities

  • Take the product to the market
  • Prototype, iterate, and create an MVP
  • Test hypotheses using any and all methods at your disposal
  • Interview customers and understand the issues and priorities
  • Market validation of ideas and implementation

Skill

  • High Technical Acumen
  • Strong understanding of human behaviour
  • Ability to collaborate with all kind of stakeholders

Resources

Products which can help you

Where can you learn more?

Books

Podcasts?

News and Updates

 

Six Thinking Hats

Introduction

Edward De Bono coined up the notion of six thinking hats – each one of them metaphorically defines  a certain type of thinking. The main purpose of this thinking is to promote parallel thinking by enabling people to think different aspects of the common purpose.

As part of this thinking framework you can expect following

  • It is cooperative
  • People involve don’t argue
  • Everyone wear different hats
  • Everyone builds on the thinking of others
  • The process is constructing and exploring (repeat if needed)

Six Hats

Hat Name Description
 White Hat (Facts) The facts, figure, data & information – known or needed –  in a neutral and objective way. After wearing this hat you focus directly on the information – what is available, what is needed, what is missing and how it might be obtained – without judging, interpreting, debating them.
 Yellow Hat (Sunshine) For a given set of facts, this hat calls for optimism, positivity, benefits, feasibility and how
something can be done.
 Black Hat (Critic) Consider your proposals critically and logically – to reflect on why a suggestion does not fit the facts, the available experience, or the system in use. You bring in caution by thinking of aspects like cost, design, regulation, materials, team, models, safety issues, etc. While this hat does help you in avoiding disaster, using too often and too early may kill creativity.
 Red Hat (Emotions) This hat allows you to bring in intuition, gut-feelings, likeness, hunches and emotions aspects into your thinking – without the need for justification, explanation or apology.
 Green Hat (Creative) The green hat is specifically concerned with innovation, creating new ideas (alternatives) and new ways (possibilities) of looking at things, different ways to explain the facts, vegetation, growth, energy, modifications, etc. It basically asks for the creative effort – without thinking about recognition, judgement and criticism.
 Blue Hat (Cool) Controls the sequence / process of thinking and it is also called thinking about the thinking. Basically, it summarizes the thoughts and lists out action items – ensures productivity by asking for a summary, conclusion, or decision.The common questions are – what should we do, what we have done, what do we want to achieve, what have we learned, what may supplement, what next, etc.

 

Guidelines while using Six Hat

  1. Start with blue hat and give each hat 2-3 minutes
  2. Repeat the sequence if needed
  3. Certain hat can be skipped if desired

Following Sequence is often helpful

SixHats

 

While any specific order is not so critical, if you are a seasoned thinker using this framework, it is good to keep Black (critics) and Red (emotions) towards end.

Audio Books

Part One

 Part Two

A note on “Winning” by Jack Welch

Introduction

This book starts with a great statement,”Every day there is a new question“. Jack Welch has tried to put the commonly asked questions and their answer from his experience into this book. While the initial part of book looks like as if it is meant for the executives or large and mid size companies, in the later part he has talked about career specific questions. Overall, since the book is all about people, the concepts and examples can be a great learning resource for company of any size. He has to grouped these questions in such a way that it makes sense to a larger audience (CXOs, A Junior level employee, a student, etc.). Mr. Welch says that most of the questions boils down to the question “What does it take to win?“. That is what this book attempts to teach to the audience.

This book is divided into following sections

  • Underneath It All : Which gives you an overview about
    • the importance of a strong mission and concrete values
    • absolute necessity of candor in every aspect of management
    • the power of differentiation – a system based on meritocracy – be fair and effective
    • the value of each individual receiving voice and dignity – every brain in the game
  • Your Company : This part gives you an overview about the internal part (mechanics) of the organization – people, process and culture. It gives you numerous real examples on
    • Leadership
    • Hiring
    • People Management
    • Letting People Go
    • Managing Change and
    • Crisis Management
  • Your Competition :  This section discusses about
    • how you create strategic advantages
    • devise meaningful budgets
    • grow organically
    • grow through mergers and acquisitions
    • reduce variances through quality programs like six sigma
  • Your Career : this section is about managing the arc and the quality of your professional life. It talks about
    • finding the right job at any point in your career
    • what it takes to get promoted
    • hard spot we all find ourselves in at one time or another
    • work-life balance
  • Tying Up Loose Ends : This section talks about the questions which could not be put into certain (or above) categories.

Facts and Definitions

  • Winning is great. Because when companies win, people thrive and grow. There are more jobs and more opportunities.
  • Winning lifts everyone it touches – it just makes the world a better place.
  • You cannot be “all things to all people at all times”
  • Setting the mission is top management’s responsibility. A mission cannot, and  must not, be delegated to anyone except the people ultimately held accountable for it.
  • We are socialized from the childhood to soften bad news or make nice about awkward subject

Notes

Underneath It All

Mission and Values (means to ends)

As an employee or business owner often we lack clear and effective mission and values. While these things do change over time and in fact take time to define, they do help you to take correct decision – specially when the situation is tough.

Mr. Welch says that the vision should be so clear to every employee that when you wake him / her up at 12:00 AM in the night, they shall be able to tell your company’s exact vision.

I really liked his pun on what should not be part of mission (because that is basic requirement for your existence). In fact which company doesn’t value

  • quality and service
  • focus on its customers
  • integrity
  • excellence
  • respect
  • profitable
  • increase value for the stakeholders

Hence above list MUST be in the DNA of every employee to be inside your company.

I truly loved his definition of mission and values where he says “The mission announces exactly where you are going, and the values  describe the behaviours that will get you there.“.

At the end of the day, effective mission statements balance the possible and the impossible. They give people a clear sense of the direction to profitability and the inspiration to feel they are part of something big and important.

The mission primarily has to answer the question “How do we intend to win in this business?” This question requires companies

  • to make choices about people, investments, and other resources
  • delineate their strength and weakness in order to access where they can profitably play in the competitive landscape
  • give people clear set of direction to profitability and inspiration

On the values

The actual process of creating values, incidentally, has to be iterative, probably initiated by the executive team, and finalized through the involvement of people all over the organization.

The importance of mission and aligned value is explicitly explained in this book and it does emphasize that “while your company may not collapse due to lack of mission and aligned values, it will definitely not reach its potential”.

Candor

There are three ways through which the Candor leads to winning

  • It gets more people in conversation, which means rich idea
  • It generates speed  – surface, debate, improve and decide
  • It cuts cost – due to increased efficiencies

It is easy for people to be less candid as they often perceive that by being candid they may sound like a jerk. People are comfortable with “If you don’t challenge mine, I will not challenge yours idea.”.  That IS NOT the behaviour of a team player.

To get Candor, you reward it, praise it, and talk about it. Make public heroes out of people who demonstrate it. Most importantly, you yourself demonstrate it in exuberant and exaggerated way – as candor works because candor unclutters.

Differentiation

Differentiation happens to be the fairest, the kindest, most efficient and most effective way to manage your people (the software part of the company) and business (different business, product lines, etc.).

People Part – Mr. Welch divides people into 3 parts, 20-70-10, and has some great suggestions for each parts

  • For the top 20 – the stars – he advocates that they need to be treated like a star (bonus, praise, stock option, love, training, flexibility, etc. etc.).
  • The middle 70%  are enormously valuable to the company and they need to be engaged and motivated – through training, feedback, and thoughtful goal settings
  • For bottom 10% they have to go from this project / department / company to a place (where they actually belong) where they will be valued better and they can contribute better.

A very good performance management system often makes it very clear about who are the stars and who are in bottom 10%. Also, the middle 70% is reasonably clear with certain feelings on the edges. Specially the challenge is to manage the top tier of the 70% who could not be categorised as stars – the silver lining!

He gives an amazingly simple example of play field where differentiation is extremely evident that if a team has to win the game then the best players actually plays at the position identified using his / her strength (people know where they stand) while the lesser player waits for their turn. The top player performs hard (keep getting better) to keep himself / herself on top and the lesser players work hard to get into the game. Of course lesser players who is towards the bottom, can be the best doctor, engineer, etc and that is why Mr. Welch says that such people need to move on.

Without differentiation you create a merit free system, which eventually destroys itself.

Protecting under-performers always backfires. The worst thing, though, is how protecting people who don’t perform hurt the people themselves. If you have been nice and sugar coated with them then when you eventually let them go, they will be surprised and highly unprepared.

In a team, differentiation rewards those members who deserves it. Also, it is always fun and exciting when team wins.

Bottom line

Your people should always know where they stand in terms of their performance.

Voice and Dignity – Every brain in the game

Every person in this world wants voice and dignity, and every person deserves them.

  • Voice : people want the opportunity to speak their minds and have their ideas, opinions, and feelings heard, regardless of their nationality, gender, age, or culture
  • Dignity : people inherently and instinctively want to be respected for their work and effort and individuality

Some people have better idea than others; some are smarter or more experienced or more creative; some people are hard working. But everyone should be heard and respected — they want it and you need it. When every brain (positively speaking) is in the game the productivity explodes.

Your Company

Leadership

Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others.

WHAT LEADERS DO?

  1. Leaders relentlessly upgrade their team, using every encounter as an opportunity to evaluate, coach, and build self-confidence.
    • Evaluate — right people in right job
    • Coach — guiding, critiquing and helping to improve
    • Build self-confidence (fuel of winning team) –pouring out encouragement, caring and recognition – for those who have earned it
  2. Leaders make sure people not only see the vision, they live and breathe it
  3. Leaders get into everyone’s skin, exuding positive energy and optimism — by displaying can-do attitude about overcoming any challenge.
  4. Leaders establish trust with candor, transparency, and credit.
    •  fight the impulse to pad or diminish hard messages
    • give credit where it is due – generously pass praise when things are good and in bad times take responsibility for things which have gone wrong
    • don’t kiss up and kick down
  5. Leaders have the courage to make unpopular decisions and gut calls.
    • You are not a leader to win a popularity contest — you are leader to lead people to get best out of them — your job is to listen and explain yourself clearly but move forward.
    • When you have uh-oh kind of feeling in your stomach, listen to your gut and don’t hire / engage that person
  6. Leaders probe and push with a curiosity that borders on skepticism, making sure their questions are answered with action.
    • While as an individual contributor you were expected to be an expert, as a leader your job is to ask quality questions (What if, why not, How come) to raise debate and generate actionable items, which get actioned
  7. Leaders inspire risk taking and learning by setting the example.
    • Your can create a culture that welcomes risk taking by freely admitting your mistakes and talking about what you have learned from them
  8. Leaders celebrate
    • Create atmosphere of recognition and positive energy by celebrating success as it makes people feel like winners

I liked the statement which says “Anyone can manage for short term – by keep squeezing the lemon and anyone can manage for the long term – just keep dreaming. You were made a leader because someone believed you could squeeze and dream at the same time — performing balancing acts everyday is Leadership.”

Hiring

“Hiring good people is hard. Hiring great people is brutally hard. And yet nothing matters more in winning than getting the right people on the field.”

For hiring Mr. Welch has following recommendations

  • 3-Acid Tests (before even you think about hiring someone)
    • Integrity
      • People with integrity tell truth, they keep their word, take responsibility for past actions, admit mistakes (and fix them), know and follow the laws of the company / country / industry (both in letter and spirit). They play to win the right way, by the rules.
      • Following questions / characteristics you can look for while thinking about someone’s integrity
        • Based on past experience, his / her reputations, reference check, and most importantly your own gut.
        • Does the person seem real?
        • Does she / he openly admits mistake(s)?
        • Does he / she talk about his life with equal measures of candor and discretion?
    • Intelligence
      • the candidate has a strong dose of intellectual curiosity, with a breadth of knowledge to work with or lead other smart people in today’s complex world
    • Maturity
      • the individual can withstand the heat, handle stress and setbacks, and, alternatively when those wonderful moment arise, enjoy success with equal parts of joy and humility
      • respect the emotion of others
      • feel confident but not arrogant
      • usually have a sense of humour, especially about themselves
  • 4-E and 1-P framework
    • (positive) Energy : the extroverted and optimistic person with ability to go go go – to thrive on action and relish change
    • (ability to) Energize Others : Can inspire team to take on the impossible — and enjoy the hell out of doing it.
    • Edge : The courage to make tough yes-no decisions with ability to know when to stop assessing to make that call
    • Execute : The ability to get the job done. Winning is about results and it comes through successful execution of plans / strategy among chaos, trough resistance, unexpected obstacles, etc
    • Passion : People with passion care about colleagues, employees and friends winning. They love to learn and grow, and they get huge kick when the people around them do the same
  • 4-Special characteristics to look for when hiring for the top
    • Authenticity : he / she knows who she / he is and feels comfortable with that — self-confidence & conviction, bold & decisive — which is desired traits in a person who has to act quickly. Leader’s cannot have an iota of fakeness.
    • Ability to see around corners : Along with the ability to predict the future, she / he shall have special capability to anticipate unexpected (i.e. should have sixth sense for the market changes, moves by the existing competitors and new entrants )
    •   Strong penchant to surround themselves with people better and smarter than they are :
    • Heavy-duty resilience : should be able to learn from his / her mistakes, regroup and then get going again with renewed speed, conviction, and confidence.

In the end Mr. Welch writes 6 FAQs which is worth reading and it will definitely guide you in making less mistakes while hiring a candidate. And, he does reveal one question that you must ask the candidate, which is “why the candidate left his previous job, and the one before that.” Was it environment, boss, team, what exactly (keep digging) — this reveals a lot of character of the person.

People Management

Once you have got the right set of people, they need to work together, steadily improve their performance, be motivated, stay with the company, and grow as leaders — i.e. they need to be managed.

To manage people well, companies should

  • Elevate HR to a position of power and primacy in the organization, and make sure HR people have the special qualities to help managers build leaders and careers.
  • Use a rigorous, non-bureaucratic evaluation system, monitored for integrity with the same intensity as Sarbanes-Oxley Act compliance.
  • Create effective mechanisms—read: money, recognition, and training—to motivate and retain
  • Face straight into charged relationships—with unions, stars, sliders, and disrupters
  • Fight gravity, and instead of taking the middle 70 percent for granted, treat them like the heart and soul of the organization
  • Design the org chart to be as flat as possible, with blindingly clear reporting relationships and responsibilities

Parting Ways

Primarily there are three types of parting that you will often come across

  1. Firing due to integrity violation
  2. Lay off due to economic downturn
  3. Firing due to non-performance

Where first one is no minder and you should do this as soon as you have been able to conclude that there is an integrity violation.

The second types (lay off) is a bit shocking when the employee doesn’t know what the company is doing (with respect to the market changes).  While the most ideal case will be to make use of “Open Book Management”, the point is that your employee should actually have certain knowledge about what is going on so that surprise and shock can be minimized.

The third type (firing due to non-performance) is very tricky in the absence of a very good performance management (candid and consistent) system.

Managers MUST know that letting someone go is their responsibility and he must own it by considering two important principles : no surprise and minimal humiliation. It cannot be done by avoiding, delegating to HR or quickly closing the eyes and feeling bad about the incident.

Change – Mountains do move!

Managing changes comes down to following practices:

  1. Attach every change initiative to a clear purpose or goal. Change for change’s sake is stupid and enervating
  2. Hire and promote only true believers and get-on-with-it types
  3. Ferret out and get rid of resisters, even if their performance is satisfactory
  4. Look at car wrecks – to have guts to look at bolder, scarier, more unpredictable events, and assess & make the most of the opportunities they present

Crisis Management – From OH-GOD-NO to YES-WE’RE FINE

As long as companies are made of of human beings, there will be mistakes, controversies, and blowups – accidents, thefts, fraud, etc. Of course some of these things combined with changes in market lead to crisis, which often creates anxiety and sleepless nights.

Whenever crisis happens, as a leader your job is to acknowledge crisis (ignoring is not a solution), AND, balance between crisis resolution while ensuring the day-to-day job is getting executed as if nothing is actually wrong — don’t ever forget that you have a business to run.

Every crisis is different and they do seek different approach and the level of focus / energy. Whenever this happens, you need to work with following assumptions:

  1. The problem is worse than it appears to be
  2. There is no secret in this world and everyone will eventually find out everything
  3. You and your organization’s handling of the crisis will be portrayed in the worst possible light — define your position early and often
  4. There will be changes in process and people. Almost no crisis ends without blood on the floor
  5. Your organization will survive, ultimately stronger for whatever happened

Often companies practice following to avoid crisis

  • Tight controls – disciplined financial and accounting systems with touch internal and external auditing processes
  • Good internal processes – such as hiring procedures, candid performance reviews, and comprehensive training programs
  • Develop a culture of integrity – a culture of honesty, transparency, fairness, and strict adherence to rules and regulations – no head fakes and no winks!

Prevention is better than cure applies in business as well 🙂

Your Competition

Strategy – ponder less and do more

Strategy means making clear cut choices about how to compete – you cannot be everything to everybody.

Mr. Welch talks about 3-steps for coming up with strategy:

  • Come up with big aha for  your business – a smart, realistic, relatively fast way to gain sustainable competitive advantage.
    • Here he proposes 5-slide (with set of questions) approach
      1. What the playing field looks like now – customers, competition, market, fitment, characteristics, drivers, etc?
      2. What the competition has been upto?
      3. What you have been upto?
      4. What is around the corner?
      5. What is your winning move?
  • Put the right people in the right job to drive the big aha forward
  • Relentlessly seek out the best practices to achieve your big aha, whether inside or out, adapt them, and continually improve them

Budgeting

Mr. Welch finds current budgeting system a bit limited in nature – it often delivers fraction of what it could. A budget system must be linked to strategic planning and answer following questions:

  • How can we beat last year’s performance
  • What is our competition doing, and how can we beat them?

Answer to above two questions allows you to move away from the rock-hard targets and toward operating plans filled with stretch goals. Of course the stretch goals requires culture of accountability. However, once you have that you play in the real market instead of working with a decision taken within closed doors / windows.

Organic Growth

For an existing company, the organic growth comes in one of the following ways:

  • Starting something new from inside something old
  • Through mergers and acquisitions

For a new business / idea to succeed, the company has to have the best people in charge – “playing not to lose” cannot be an option. In fact, Mr. Welch has following suggestions:

  • Spend plenty upfront, and put the best, hungriest, and most passionate people in the leadership roles
  • Make an exaggerated commotion about the potential and importance of the new venture
  • Err on the side of freedom; get off the new venture’s back

Merger and Acquisitions

Pitfalls during M&A

  1. Believing that mergers of equals can occur
  2. Focusing so intently on strategic fit that you fail to assess cultural fit
  3. Entering into a “reverse hostage situation”
  4. Integrating too timidly (usually integration should not take longer than 90 days)
  5. The conqueror syndrome
  6. Paying too much
  7. Resistance from the people of the acquired company

Six Sigma

Six Sigma improves your customer’s experience, lowers your costs, and builds better leaders – by reducing wastes & inefficiencies (and hence the variances) – by designing products and processes in such a way that customer get what they want, when they want and when you promised.

Your Career

The Right Job

A great job can make your life exciting and give it meaning. The wrong job can drain life right out of you.

If you are able to say “I like what I am doing and I am making the trade-offs that I am willing to make” – by looking at what you like (and don’t like) in your job and what you are good (and bad) at. Mr. Welch has presented 4 parameters for evaluating a job:

  • People – presence of shared sensibility
  • Opportunity – should feel like a stretch and not a layup
  • Options –
  • Ownership
  • Work Content

While evaluating above – of course pay matters and it matters a lot to a lot of people.

Getting Promoted

When it is time for your promotion the best thing employee can say about you is – you were fair, you cared, and that you showed tough love.

Some of the things that I really liked in this chapter are:

  • Don’t make your boss ask the perfect question to get answer from you
  • Don’t make your boss use political capital in order to Champion you
  • Do deliver sensational performance, far beyond expectations, and at every opportunity expand your job beyond its official boundaries

The other dos and don’ts that he suggests are following

  • Manage your relationship with your subordinates with the same carefulness that you manage the one with your boss
  • Get on radar screen by being an early champion of your company’s major projects or initiatives
  • Search out and relish the input of lots of mentors, realizing that mentors don’t always look like mentors
  • Have positive attitude and spread it around
  • Don’t let setbacks break your stride

Finally he does emphasize on the need to have right mentors, which can be many mentors. Also, business media is one of the good mentors that you shall make use of.

Hard Spots

There are good bosses and bad bosses in everyone’s career (depending on how long career one has). Sometimes a good boss can shape and advance your career / life in ways you never expected and similarly a bad boss  can just about kill you (well not literally).

This chapter gives you a list of questions which enables you to identify such bosses and take required steps to prevent yourself from being a victim. Some of the questions are

  • Why is my boss acting like a jerk?
    • In case the boss is impossible just towards you then you need to ask yourself – what you have done to draw his disapproval. You need to note that your boss may have his own versions of events, and his version concerns your attitude and / or performance
  • What’s the endgame for my boss?
    • Check in which quadrant of value / performance metrics your boss belong to
  • What will happen to me if I deliver results and endure my bad boss?
  • Why do I work here anyway?

Work-Life Balance

In the context of work-life balance, he has talked about following reality:

  • Your boss top priority is competitiveness
  • Most bosses are perfectly willing to accommodate work-life balance challenges if you have earned it with performance
  • The work-life policies in the company brochure are mainly for recruiting purposes and that real work-life arrangements are negotiated one-on-one in the context of a supportive culture
  • People who publicly struggle with work-life balance problems and continually turn to the company for help get pigeonholed as ambivalent, entitled, uncommitted, or incompetent—or all of the above
  • Even the most accommodating bosses believe that work-life balance is your problem to solve

The best practices in context of work-life balance

  1. Keep your head in whatever game you are at
  2. Have the mettle to say no to requests and demands outside your chosen work-life balance plan
  3. Make sure your work-life balance plan doesn’t leave you out

Great Quotes

  • Have a positive attitude and spread it around, never let yourself be a victim, and for goodness’ sake – have fun.
  • We treat customers the way we would want to be treated
  • Companies suffer when every business and person is treated equally and bets are sprinkled all around like rain on the ocean
  • A company has only so much money and managerial time. Winning leaders invest where the payback is the highest. They cut their losses everywhere else
  • When you know where you stand, you can control your own destiny
  • You are never “too nice” to implement 20-70-10, only too cowardly
  • The world generally favours people who are energetic and extroverted – generally such people do better in business as well
  • While there may be lucky breaks and bad calls, in general the teams with best players often WIN
  • Leaders never score off their own people by stealing an idea and claiming it as their own
  • If you don’t make sure your questions and concerns are acted upon, it doesn’t count
  • Just because you are the boss doesn’t mean you are the source of all knowledge
  • Every person who leaves (your company) goes on to represent your company. They can bad-mouth or praise.
  • If people always followed the rules, there would be no police forces, courthouses, or jails.
  • Your boss is your face and and your peers are on your mind, while your subordinates do what you say
  • There is a reason why kids don’t tattle on bullies. Unfortunately, the same principle applies in the office.

References

The 4 Disciplines of Execution – a personal notes

Introduction

While I have always been a big fan of Steven Covey, it was amazingly great to meet with the lead author of the book, The 4 Discipline of Execution, Chris McChesney in Calgary.

20140211_121014

While Steven Covey helps you to understand yourself and build / sharpen great habits, this book goes further ahead and talks about bringing the behavioural changes among you team members.

While covering the details of the book in this blog will be injustice, I would like to jot down few notes, which will help you to remember the concepts easily and hopefully that helps you in implementing the 4DX in your work / life in some way.

I will request you to view following video before proceeding further:

http://www.4dxbook.com/#/videos/executive_overview/

Facts & Definitions

Some of the facts that are stated or that can be inferred after reading this book are following:

  • Most of the schools teach you to define strategy and they hardly teach you on execution
  • Most of the time people fail on execution and the obvious reason is that you have not learned that yet
  • Three reasons individuals disengage from work are – anonymity (feels their leader don’t know / care what they are doing), irrelevance (don’t understand how his / her work is creating difference) and immeasurement (unable to access their contribution)
  • Whirlwind are your day-to-day job and you do need to continue with that. You cannot get rid of that as it is necessary for your survival
  • Whirlwind creates urgency and it acts on you
  • Goals are something important and you act on them to often smoothen the whirlwind
  • Urgency and Importance don’t get along nicely and when they fight, urgency wins most of the time
  • There are three types of strategy that you often see – stroke of the pen, whirlwind, behavioural changes. Bringing in behavioural change is the most difficult aspect
  • Every company has 3-types of people
    • Models (top performers) – generally 20%
    • Middle Group – generally 60%
    • Resisters – generally 20%
  • As part of behavioural goal you need to move the middle and shift them towards right (model) to keep the right as tight. Of course you to need to nurture your models.
  • The lesser the goals the higher the possibility of achieving them with excellence. When the number of goals are 2-3 then you can achieve 2-3 goals with excellence. Law of diminishing return is pretty much applicable on number of goals that you choose.
  • We often fixate on  the lag measure, which is easy to measure and easily visible success criteria and of course that is what we want to achieve. However, since we measure it after the time has been spent, we cannot do much about it.
  • Lead measures lead to lag measure and it foretells whether you will achieve your lag measure or not.
    • It has two important characteristics – predictive (i.e. if you do something with this then lag measure will be affected) and influenceable (it can be influenced by team).
    • It eliminates elements of surprises
  • People play differently when they are keeping score

Following image shows a sample distribution of different groups of people:

GeneralSetup

The 4 Discipline

Keeping facts in perspective, it is not at all easy to do following

  • Identify 2-3 wildly important goals out of the whirlwind of day-to-day job or from outside
  • Even if you identify them, measuring the progress becomes challenging
  • Assume that you are able to measure the progress, sustaining the progress become further challenging
  • Of course we desire to inculcate a great habit into the individual and team through that goal and this of course start looking like an uphill task

Following image shows the uphill task of moving the middle right and keeping the right really tight:

MiddleToRight

This is why Chris and his team has given us 4 discipline, which when strictly followed, will enable us to achieve extraordinary result. Namely, they are

  1. Focus on the Wildly Important Goal (WIG)
  2. Act on the Lead Measure
  3. Keep a Compelling Scoreboard
  4. Create a Cadence of Accountability

These 4 discipline of execution are meant for helping you to execute your important goals in the midst of the whirlwind.

WIGs

Following rules related to WIGs must be respected:

  • No team should have more than 1-2 goals at any given time
  • Each WIG must have a finish line – From X to Y by WHEN
  • Sub-WIGs can be different but they must ensure success of the parent WIG. The battle must win the war. In other words, if a battle is not helping you to win the war then see if you can avoid that battle.
  • Senior leaders can veto (on the WIGs determined by team or junior leaders) but they cannot dictate

Idea is simple, without loosing the track of the events / items in the whirlwind, bring your intense focus and put most of your energy on one (or maximum two) MOST important goal and achieve excellence in that. You do need to know that “there will always be more good ideas than there is a capacity to execute“.

WIG

In an organizational environment, the mission and vision often drives the need for behavioural change. In such cases you may like to look at the following diagram, which emphasizes the focus area of the 4DX:

4DXFocus

Acting on lead measures

The lead measure must be

  1. Predictive : Measure something which leads to the WIG or Sub-WIG. What it means is that – if the lead measure change, you can predict the possible change in lag measure as well
  2. Influenceable : Something which can be influenced by the team. What it means is that – team or individual within the team can come up with action items which may change the lead measure

Following image shows a beautiful example of a lead measure in action:

LeadMeasure

It is often difficult to identify the lever (lead measure), which will move the rock (lag measure). It does require quite a bit of brainstorming and commitment. However, when team does come up with such lever, they bet that they can actually move the rock by moving the lever.

There are two types of lead measure and both are equally important:

  • Small Outcomes –  lead measures that focus team achieving the weekly committed results using the committed method(s)
  • Leveraged Behaviours –  lead measures that track the specific behaviours you want the team to perform throughout the week

Keep a Compelling Scoreboard

While the 4 discipline enabled you to set up a winnable game, the great teams know at every moment whether they are winning or not. This is where compelling scoreboard, the 3rd principle, plays its role by compelling the team members to remain focussed on the wildly important goals as they would love to continue winning.

The compelling scoreboard is for the whole team (coaches / leaders may have more complicated scoreboard, but that is just meant for him / her), which must have few simple information / graph on it which clearly indicates “Here’s where we need to be and here’s where we are right now“. In five seconds or less time anyone can determine whether we are winning or not.

Following is the characteristics of a compelling scoreboard:

  • It has to be simple
  • It has to be easily visible to the team
  • It should show both – the real lead (what the team can affect) and the lag (result they want) measures
  • It has to tell you immediately (five second rule) if you are winning or losing

Create a Cadence of Accountability

The 4th discipline is about creating a frequently recurring cycle (weekly)of  accountability to self (individual) through commitment to the peers (team) on the ideas (lead measure)  brought forward by the individual to move / change the lag measure. This is where real execution takes place. Of course a leader can judge the idea and seek better idea, however, the idea does come from the individual who are going to execute the lead measure.

This brings in truly repeated accountability due to following reason

  • The idea is owned by the individual
  • In the weekly WIG session the individual does commit this to the group and hold each other accountable for taking actions that will move the lead measures resulting in the achievement of the WIG despite all the whirlwind around the individual / team
  • Everyone wants to win in the team
  • The score is maintained at team level and thus the team (and generally team leaders) assist in choosing the effective lead measure and clears path if any blockage is being foreseen. In nutshell, individual understands that they succeed as a team or fail as a team.
  • Since they bring-in the lead measure (on weekly basis, based on latest information and fresh energy) and they are keeping score, they are always in the game, which is designed to be a winnable game

WIG Session

Key to the successful implementation of 4th discipline is the sacred weekly WIG session, whose 3-part agenda is following image:

WIGSession

Each person gets 2-3 minutes to talk about these 3-parts where he / she updates on the previous commitment, reviews scoreboard and talks about the future plan.

The WIG session rules  :

  • It must be held on same day and same time without any fail otherwise the momentum will be lost and WIG will fail
  • The whirlwind shall never be allowed in this session
  • It must not last more than 20-30 minutes (i.e. you run this in fast and forward mode)
  • Scoreboard must be updated before the WIG session
  • It must be very focused on the WIG

Key Question for committing to the group is “What are the 1-2 most important things I can do this week to impact the scoreboard?“.

With all the four rules combined, this is how the system looks like:

WeeklyCommitments

What to expect from 4DX

Below image shows 5 stages of installing 4DX in your team:

5Stages

At different stage there are different challenges and expectations. Following image shows a sample pyramid for achieving behavioural changes:

BehavioralChange

In nutshell, there is a method to install 4DX as Operating System in which you can execute WIGs to achieve the change in behaviour of the individuals / teams.

4DX templates

Focus on WIGs

Using the discovery questions like listed below, you shall be able to figure out the list of WIGs for the team which will have the overall impact on the organizational WIG

  • Which one area of our team’s performance would we want to improve most
  • What are the greatest strengths of the team that can be leveraged
  • What are the areas where the team’s poor performance needs to be improved

Once a WIG is determined and ranked, following questions help in testing the WIGs

  • Is the team WIG aligned to overall WIG
  • Is it measurable?
  • Who owns the result – the team must own at least 80% of the results
  • Who owns the game – team or leader? Note that the game must be owned by the team.

Once the WIG passes the test, you need to define it using following criteria

  • Begin with verb
  • From X to Y by WHEN
  • Keep it simple
  • Focus on what, not how
  • Must be achievable (winnable)

Once you are able to define them very clearly, choose top 2-3 WIGs on which the team shall be focussing.

Following image shows the recommended template for recording and finalizing WIGs

WIGTemplate

Act on lead measures

Like you did for coming up with WIGs, for lead measures also you need to do following

  • Identify possible lead measures by asking questions like below (with respect to WIGs)
    • What could we do that we have never done before?
    • What strength of this team can we use as leverage on the WIGs?
    • What do our best performers do differently?
    • What weakness might keep us from achieving the WIG?
    • What could we do more consistently?
  • Rank the lead measures by its impact in WIG
  • Test top lead measures using following questions
    • Is it predictive?
    • Is it influenceable?
    • Is it an ongoing process or “once and done”?
    • Is it a leader’s game or a team game?
    • Can it be measured?
    • Is it worth measuring?
    • Does it start with verb?
  • The lead measures which passes the test, define them in the final form by considering following questions
    • Are we tracking team performance or individual performance?
    • Are we tracking the lead measures on daily basis or weekly basis?
    • What is the quantitative standard?
    • What is the qualitative standard?
    • Is it simple?

Following is the template for coming up with the lead measures:

LeadMeasureTemplate

Keep a compelling scoreboard

The purpose of player’s compelling scoreboard is to motivate the players to WIN through energetic actions. Also, their scoreboard has to be much simpler than the scoreboard of the coach. Also, note that the team shall be able to keep their own score and preferably design their own personalized scoreboard. Following points must be noted while coming up with the compelling scoreboard:

  • Choose a theme based on the type of lead measures – e.g. trend lines, speedometer, bar chart, Andon, etc
  • Put Lag as well as lead measure in a very simple way so that team can see at any point if they are winning or loosing
  • Build the scoreboard
  • Keep it updated on agreed frequency through the responsible person(s)

Following is a sample template for creating a scoreboard:

Scoreboard

Create a cadence of accountability

The cadence of accountability starts with the question “What are the one or two most important things I can do this week to impact the team’s performance on the scoreboard?”

In above question you may like to note following qualities

  • Very specific and focussed commitment with specific outcomes
  • Well defined personal responsibility without any condition (with respect to day-to-day job)
  • Time bound – zero tolerance for unfulfilled commitments
  • Aligned to moving the scoreboard

Following diagram shows the 3-steps to accountability with all the due respect to the whirlwind:

3StepsToAccountability

Key to this 3-step accountability is a successful WIG session. Following important aspects must be respected for a successful WIG session

  • Hold WIG session as scheduled – every week same day, same time and at same place
  • Keep the session brief – 20-30 minutes
  • Set the standard as a leader – you shall not be asking your team anything which you are unwilling to do yourself
  • Post the scoreboard – Update the scoreboard before the session
  • Celebrate successes – reinforce commitment to WIG by congratulating team and the individual
  • Share learning
  • Refuse to let whirlwind enter
  • Clear the path for each other
  • Execute in spite of the whirlwind

Below is the sample template for managing WIG Session:

WIGAgenada

While you can come up with your own template, the bottom line is that there should be a way to ensure participation and fulfilment of commitments.

Rolling Out 4DX

Following are the key aspects of successful roll out of the 4 disciplines

  • must be implemented as a process, not an event
  • must be implemented with intact teams
  • must be implemented by the leaders closest from the front line

Following 6 step installation process leads to adoption of 4 discipline as an Operating System:

  1. Clarify the overall WIG
  2. Design the team WIGs and Lead Measures
  3. Leader clarification – Scoreboard design, WIG Session Skill and Launch meeting preparation
  4. Team Launch
  5. Execution with coaching
  6. Quarterly summits

Great Quotes

I really liked following quotes in this book:

  • If luck is playing significant role in your career, then you are fixating on lag measure!
  • There will always be more good ideas than there is a capacity to execute
  • Many believe that engagement drive results, however, we know now, and have witnessed over the years, that results drive engagement
  • Nothing affects morale and engagement more powerfully than when a person feels he or she is winning
  • People are not stupid and they are not lazy; they are just busy
  • If all you have is a hammer, everything looks like a nail
  • The pain of discipline is far less than the pain of regret

References

Books to read

Planning to read

  1. The Effective Executive – the definitive guide to getting the right things done – by Peter F Drucker
  2. Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow
  3. The 21.5 Unbreakable Laws Of Selling by Jeffrey Gitomer
  4. To Sell Is Human by Daniel Pink
  5. The design of everyday thing – by Donald A Norman
  6. Growing a business – by Paul Hawken
  7. Founders at work – by Jessica Livingston
  8. Made in Japan – by Naomi Pollock
  9. What the CEO wants you to know – by Ram Charan
  10. Marketing Myopia – by Theodore Levitt
  11. Eat that frog – by Brian Tracy
  12. The Soul Of The Machine – by Tracy Kidder
  13. The power of focus by Jack Canfield, Mark Victor Hansen and Les Hewitt
  14. 3rd Alternative by Steven Covey
  15. Execution: The Discipline of Getting Things Done – By Ram Charan
  16. A Guide to the Business Analysis Body of Knowledge
  17. Unique Ability by Shannon Waller and Success Principles by Jack Canfield
  18. Getting to Yes
  19. Getting Past No
  20. The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web (Wiley, 2011)
  21. Intelligent Investor by Benjamin Graham
  22. Common Stocks and Uncommon Profits by Pholip A Fisher
  23. The five rules for successful stock investing – by Pat Dorsey
  24. The Warren Buffet Way (third edition) – by Robert G Hagstrom
  25. One Up on Wall Street – by Peter Lynch
  26. Beating the Street – by Peter Lynch
  27. The Start-Up Playbook by David S. Kidder
  28. Rework by Jason Fried and David Hansson
  29. Outliers: The Story of Success by Malcolm Gladwell
  30. How to Win Friends and Influence People by Dale Carnegie
  31. Influence: The Psychology of Persuasion by Robert B. Cialdini, PhD
  32. The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey
  33. The 8th Habit – From Effectiveness to Greatness by Stephen R. Covey
  34. Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
  35. Aligning Strategy and Sales: The Choices, Systems and Behaviors that Drive Effective Selling  by Frank V. Cespedes
  36. Business Development – a practical guide for the Small Professional Services Firm – by Sheran S Spurlock
  37. Zero to One – by Peter Thiel
  38. The hard things about hard things –
  39. The Facebook effect
  40. The Tao of Leadership
  41. Non-violent communication
  42. The 15 commitment of conscious leadership

Now Reading

The Art of the Chart 

This book by Joseph E. Majocha (Founder of Selective Chartists) is an attempt to make it easy for the readers to understand and apply the stock specific charts.

Finished Reading

  1. Selling the Wheel – choosing the best way to sell for you, your company, and your customer – by Jeff Cox
  2. The Steve Jobs Way – iLeadership for a new Generation  – by Jay Elliot
  3. Six Thinking Hats by Edward De Bono
  4. Ext JS Data-driven Application Design
  5. The 4 Disciplines of Execution
  6. Winning by Jack Welch

eBooks Download Links

References

Resources for leaning and self improvement